W2 Innovations

W2 Innovations, the investment arm of W2 Group, invests in next-generation marketing companies.

W2I and W2 Group are both Larry Weber companies. W2 Group is a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group companies, including Digital Influence Group and Racepoint Group, are leaders in social media marketing in both paid and unpaid media.