Category: Blog

3 Things You Need To Know About The Treadmill

Even the busy people take some time off work and, the first thing they do is to workout for an hour or so. Many experts claim that those who exercise half an hour a day stays fit and also avoids many diseases when they grow older. Not only that those with weaker strength, fat belly, and thin arms should work out every day and they can remove their weakness within a month.

Since there is much equipment, you can buy then workout every day at your home without wasting your time. How about a Treadmill? One of the popular types of equipment in the world and that is a Treadmill.

3 Things You Need To Know About The Treadmill

The treadmill is a well-known equipment, which is being used every day by many users around the world. A GYM without a treadmill is incomplete, or the trainer has no experience at all. However, even there are many things which people do not know about the machine, so we will help you by providing three things that everyone should be aware of the Treadmill.

Fits Everyone?

The reason why the machine is popular because it works and you can expect the results from the equipment. However, there are many stories that people went overboard and got themselves a heart attack. It has happened to many people in the fitness world that they have used it a little longer than they should, which caused a heart attack.

We have no intention to scare you, but it is true. If you want to avoid it, then you should buy a Treadmill that is equipped with a heart-rate monitor. If you want to get rid of the tension, then you should start using a heart rate Treadmill, or you can buy a screen device.

Keep an eye on your heart rate, and you can keep a check on your heart.

Lost Muscles?

Not many newbie bodybuilders said that they are not gaining the size of their muscles, despite taking measures to increase the growth but the story is opposite. Remember, the Treadmill is known for burning calories of your body and decreases the mass in your body.

In simple words, if you are a bodybuilder, who is working out to increase the body size then you should think about the workout on the Treadmill because it slows you down. We are not suggesting you remove the exercise from your list but decrease the duration like from an hour to half an hour.


No matter which brand Treadmill you buy but if you are not maintaining it properly, then it will reach its limit soon. It is important that you should get it checked up once in six months to increase the life of the machine. Not only that with proper servicing, but the equipment will also work smoothly without any issues.


The Treadmill second step to fitness. Having one at home increase your stamina and keeps you fit which is essential for a professional person. If you have any questions or have the experience to share then use the comment box now.…

Ringleader Digital’s Viral Click-To-Call Campaign Captures Attention Of Mobile Device Owners

Next-generation mobile advertising company Ringleader Digital, today announced the mounting success of its creative, mobile click-to-call campaign designed to promote Magnolia Pictures’ latest horror movie, “The Signal.” By using the one feature every phone has, the ability to make and receive phone calls, Ringleader’s viral campaign has yielded a 16 percent response rate within its target demographic, meaning that thousands of people to date have clicked to hear “The Signal.”

Approached by Magnolia Pictures’ media agency, Media Storm, Ringleader seized the opportunity to use the hottest new marketing medium, mobile, to spread the word – or in this case, the sound. Seeking an innovative campaign that would grab the attention of movie goers, the agencies toyed with the idea of a click-to-video campaign. However, to maximize reach, Ringleader advised a click-to-call campaign – offering a creative solution that soon had mobile phone users interacting to create movie buzz.

“The mobile medium is one of the most useful channel available to marketers today,” said Craig Woerz, Managing Partner of Media Storm. “Much like TVs are in nearly every home, most people now carry a mobile device. With the right partner, like Ringleader, you can reach those people and engage them on the spot. The success and high response rate we’ve experienced through Ringleader’s campaign has encouraged us to recommend mobile advertising elements as part of future projects.”

The campaign initially relies upon a mobile banner that invites fans to click the ad, an action that sends them to the movie’s mobile Web site. Created by Ringleader, this site offers people a chance to hear the signal, send the sound to a friend or read a film synopsis. Moments after clicking on the “Listen to the Signal” option, a call comes through the user’s handset. When answered, the call plays the same noise responsible for chillingly transforming the movie’s characters into mass murderers.

Also through the ad site, users can read a film synopsis or send the mesmerizing signal noise to their friends. The independent film tells the story of innocent people transformed into sociopathic killers after listening to sounds and viewing images transmitted through their television sets.

“‘The Signal’ project exemplifies how innovative advertising campaigns can and should cross from one screen to the other,” said Bob Walczak, CEO of Ringleader. “And, the beauty of it is how easily that capability grows your opportunities to capture minds. The mobile element complemented other online components – it didn’t mirror them. The click-to-call program gave Media Storm the next medium through which to reach tech savvy people with a catchy, viral campaign.”

In addition to managing the click-to-call element, Ringleader Digital sourced ad inventory on mobile Web pages frequented by Media Storm’s target demographic as well as created the WAP site. The click-to-call program hit the third screen on February 19 just in time for the February 22 movie release.


The Mobile “Don’t Track ” Database Yes or No?


Today, it is hard to find A News report about digital media without some reference to privacy and consumer rights or examples of those rights being violated. The Mobile segment of the digital media space is no exception. The current conversation is around building a database where consumers can go to “opt-out” of the targeting by participating advertisers and publishers.As the advancement of mobile advertising technology continues to progress, we find ourselves in a debate around handling the consumer’s data – even the data that doesn’t contain PII (personally identifiable information)

To date, as has been the case since the first cell-phone calls were made in 1983, the wireless industry has enjoyed the amazing growth through a competitive landscape rather than a overly regulated one. The argument is not about regulations or not. Robert Pitofsky then Chairman of the FTC made in a speech for the D.C. Bar Association Symposium in early 1998, where he said, “From a public policy perspective, self-regulation can offer several advantages over government regulation or legislation.”

There are countless examples of the Wireless Operators innovating to create a competitive edge as well as working together to make the whole industry grow. The current question on the table is around the creation of a national “do-not-track database” for online and mobile. Let’s separate the two for now, but I think we all would agree those lines are already blurred and will continue to be less distinctive. Clearly, the right move is for the industry to step up and build this. Waiting for the regulators to mandate will cause further delay and most likely limit the benefits.

The creation of the database will certainly give those interested in not being tracked a vehicle to ensure that their wishes are followed, but here at Ringleader Digital we have a database of over 40m unique devices – and since we launched our technology we have had just a couple thousand opt-outs. So clearly, those interested in not being tracked is a small number. In the end, tracking and targeting the ads that I see makes my whole experience more relative and interesting. Opting out of targeting doesn’t mean you won’t see ads, you have to pay extra for that. It just means you most likely won’t see as interesting an ad.

We spend our time working to provide a valuable and interesting experience across the ecosystem to a very personal device. We respect the fact that people are uneasy about the idea of being targeted or tracked as they use this device. It is with that in mind that we have been laying the foundation for a solution to allow consumers to not just “opt-out”, but actually “opt-in” to a more contextually relevant experience.