RLD Network Manager™ dynamically optimizes revenue from partner ad networks.
Network Manager maximizes publisher revenue by automatically and intelligently serving campaigns in tiers to ensure the highest fill rates possible. Like all
Ringleader Digital solutions, there is no software to install or server-to-server calls which delay page loads.
RLD Network Manager can be deployed with RLD Spark Server as the master ad server or as an add-on to any of the major mobile ad servers you already work with – eliminating the need for publisher site retagging.
Key Network Manager features include:
“Funnel Targeting” – enables innovative business models like “first chair”
Targeted and guaranteed inventory – allows publishers to fill high CPM premium campaigns from a network prior to remnant ad call
Three optimization algorithms: Fill-based – typically used for CPM networks; Click-based – typically used for CPC networks; eCPM-based
“Network Capping” – limits the number of times a user will see an ad from the same network – reducing CPC network ad fatigue and increasing CTR on a site
Integrates with all major mobile and online networks
Provides easy comparison of networks across campaigns and sites