New York City—October 7, 2010

Ringleader Digital Announces Media Stamp(TM) Certification Center


New Certification Center Streamlines the Approval Process for Publishers and Agencies Interested in Running Media Stamp Campaigns

NEW YORK–(BUSINESS WIRE)–Ringleader Digital, RLD, the world’s premier mobile ad serving solution provider, today announced that it has launched an online certification center that allows publishers to easily participate in Media Stamp campaigns. Through the Certification Center, advertising agencies will have real-time access to the complete list of Media Stamp certified publishers along with key publisher demographics and contact information, making it quicker and easier to launch highly targeted and relevant, mobile advertising campaigns.

Through the Certification Center, publishers are able to check for technical compatibility with Media Stamp and are educated on Ringleader Digital’s privacy and opt-out policies. Publishers are highly encouraged to share privacy and opt-out information with their visitors. For agencies, the Certification Center allows for easy access to publishers currently certified for Media Stamp campaigns, enabling agencies to run highly targeted, trackable campaigns.

“Media Stamp is becoming the de facto tool for agencies and publishers looking to run highly targeted, measurable campaigns,” said Bob Walczak, CEO of Ringleader Digital. “The Certification Center grants agencies easy access to the publishers leveraging our proprietary technology and also allows us to make sure that publishers are sharing important information about our privacy and opt-out policies with their visitors.”

The Media Stamp technology does not track users. Rather, it builds profiles of each device by tracking mobile online usage patterns across nearly 100 discriminators that include device type, geography, and mobile carrier information. Importantly, Ringleader Digital’s solution does not collect personally identifiable information – and, for example, would not track mobile phone numbers or other personal data. For more information about Media Stamp and Ringleader Digital’s opt-out and privacy policies please visit http://ringleaderdigital.com/privacy-policy.

View the RLD Cert Center here: http://cert.ringleaderdigital.com/

About Ringleader Digital

Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets. Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

http://www.businesswire.com/news/home/20101007005143/en/Ringleader-Digital-Announces-Media-Stamp-Certification-Center