Thursday, November 12, 09

Smartphones Continue To Rise In Popularity

Nielsen: Smartphones To Be Majority of Cell Phones By 2011
By Mark Walsh

“With new smartphones launching left and right leading up to the holiday season, it seems like soon everyone will be toting an iPhone, BlackBerry, Droid or other Android-powered device. That’s not far from the truth, according to the Nielsen Company.

The research firm projects that the majority of mobile phones by 2011 in the U.S. will be smartphones, with the devices used by half of cell phone subscribers, or 150 million people, by mid-2011.”

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Tuesday, October 6, 09

Ringleader Digital and Medialets Partner to Offer Comprehensive Mobile Advertising and Analytics Solution for Applications and Mobile Web

Ringleader to Offer Medialets Rich Media Ad Units to Optimize Mobile Application Monetization

Ringleader Digital, RLD, the world’s premier mobile ad serving solution provider, and Medialets, the leader in rich media advertising and analytics for mobile applications, today announced that the two companies are integrating their best in class advertising and analytics technology to provide publishers and advertisers the industry’s first comprehensive solution to run in-application rich media campaigns and measure reach and frequency metrics for campaigns that run across both mobile Web sites and applications.

As part of the agreement, Ringleader will be offering Medialets Rich Media Ad Units and Medialytics, the most comprehensive pre-click, ad engagement, and post-click measurement platform, as the default solution for advertising within mobile applications. In addition, Medialets will integrate the RLD ad serving platform for mobile Web ad formats. Each company will present this offering to their existing clients as well as working on new opportunities that span their integrated services.

“Medialets has long provided best in class rich media ad units and analytics for the application environment,” said Bob Walczak, CEO of Ringleader Digital. “By integrating our Media Stamp technology with the Medialets advertising and analytics SDK, publishers and advertisers will benefit by being able to achieve full visibility into their mobile Web and application campaigns for the first time.”

“One of Ringleader’s greatest strengths as a third-party ad server is their ability to deliver ads from multiple networks,” said Eric Litman, CEO of Medialets. “At Medialets we strive to enable advertisers to deliver rich media ads to any mobile application. Now, with Ringleader’s support, we’re able to make the process even more lucrative for publishers and advertisers by allowing them to tap into any of Ringleader’s participating clients.”

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Monday, October 5, 09

Ringleader Digital Bolsters Business Development Division with Former AOL Top Mobile Publishers Account Manager

Jesse Hurwitz Brings Proven Expertise to Address Industry’s Ad Serving Needs

Ringleader Digital, RLD, the world’s premier mobile ad serving solution provider, today announced that Jesse Hurwitz has joined Ringleader Digital as Director of Business Development. Hurwitz joins Ringleader Digital after spending three years with the mobile advertising division of AOL where he managed top mobile publishers. In his new role at RLD, Hurwitz will focus on business development while bringing nearly 10 years of experience working with major mobile players, understanding their ad serving needs for both their direct sales force and through partner networks.
“We’re looking forward to implementing Jesse’s top-tier mobile publishing management experience to our business development team,” said Bob Walczak, CEO of Ringleader Digital. “Ringleader is creating an evolution in the marketplace by licensing its RLD Platform to top players in the mobile advertising space. There is a growing demand for the technology we’ve created that is transforming the mobile advertising industry into an experience similar to the online world.”
Ringleader Digital exclusively licenses its RLD platform and solutions to publishers, ad networks, agencies, brands and analytics companies as either a bundled solution or on an à-la-carte basis. The platform is an established technology of scalable, licensable solutions that allows customers to identify, track and target mobile and new media users in real time. Every component of the RLD platform works with existing systems used for ad serving. As a result, mobile and new media users can do everything that is being done in the online world, without costly software investments or interoperability issues. Ringleader Digital’s suite of mobile advertising technologies and solutions is a major initiative in the company’s business development team.
“I’m excited to join a company ahead of the curve – creating an online experience for the mobile advertising industry for example,” said Jesse Hurwitz. “My experience managing top mobile clients needs has led me to recognize that Ringleader is leading the market in the right direction with its mobile solutions and is providing exactly what major publishers are looking for as mobile moves from early days to main stream media.”
Prior to joining Ringleader Digital, Hurwitz was a Senior Client Manager at the mobile advertising division of AOL. In his role, Hurwitz managed multiple strategic, big-name brand accounts to increase reach, scale, and engagement through the use of SMS, mobile couponing, mobile payments, store locator, click-to-call and data capture campaigns. He was also responsible for managing client accounts to ensure they receive crucial information regarding mobile advertising platforms and functionality to ensure the success of mobile advertising campaigns.
Prior to joining AOL, Hurwitz was the National Account Manager for USA Wireless Solutions. In his role Hurwitz managed multiple sales accounts and developed strategies to launch new products and improve sales. Hurwitz has also held sales and advertising positions with Conductive Corporation and the HotJobs division of Yahoo.com.

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Monday, September 21, 09

Travel Channel Selects Ringleader Digital Mobile Advertising Technologies to Expand Mobile Presence

Technology Enables Reach to Travel-Minded Consumers Via Third-Party Mobile and New Media Solutions

Ringleader Digital, the world’s premier mobile ad serving solution provider, today announced that the Travel Channel has selected its mobile advertising technologies to expand their reach across the mobile Web at m.travelchannel.com. In an increasingly mobile landscape, Ringleader Digital is providing the technology for the Travel Channel to reach travel-minded consumers via their mobile devices.

The Travel Channel has begun by using Ringleader Digital’s RLD Spark Server platform to implement banner advertisements on targeted mobile Web sites and Dynamic Yield Optimization to optimize fill rates. RLD’s Spark Server is the first carrier-grade, highly scalable third-party mobile and new media ad server that integrates seamlessly with existing ad platforms. The technology will provide Travel Channel with targeting, tracking and reporting capabilities similar to online. The network plans to expand upon the use of Ringleader’s suite of technologies to include RLD Media Stamp, the industry’s first persistent device identification technology. By partnering with Ringleader Digital, Travel Channel has the ability to refocus its internal sales team allowing them to use any third-party ad sales force, thereby fostering new sources of advertising.

“The mobile Web is the perfect place to target today’s traveling consumers,” said Chris Ackermann, director of business development at Travel Channel. “Not only that, but Ringleader Digital’s easy to implement mobile advertising platform will provide our ad sales team with a tremendous amount of flexibility while driving increased exposure for the Travel Channel.”

The Travel Channel will kick off their new mobile initiative by increasing visibility and banner advertisements on mobile sites, but will expand its advertising presence to include even more mobile Web sites and iPhone applications.

“We are happy to be working with a well-respected brand like Travel Channel to maximize the potential of the mobile Web,” said Bob Walczak, CEO of Ringleader Digital. “Mobile will open up new opportunities for the Travel Channel to reach key audiences with targeted advertising that is relevant and of value to the consumer. The RLD platform is the solution that will make that happen.”

Ringleader exclusively licenses its RLD platform and solutions to publishers, ad networks, agencies, brands and analytics companies as either a bundled solution or on an à-la-carte basis. The platform is an established technology of scalable, licensable solutions that allows customers to identify, track and target mobile and new media users in real time. Every component of the RLD platform works with existing systems used for ad serving. As a result, mobile and new media users can do everything that is being done in the online world, without costly software investments or interoperability issues.

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Tuesday, September 1, 09

Ringleader Partners with Eyeblaster

Ringleader Digital Integrates Media Stamp Technology with Eyeblaster’s
Channel Connect for Mobile to Offer Real-Time Visibility Across Mobile Publishers

Ringleader Digital, the leading technology provider for targeted, trackable advertising campaigns bringing the online experience to mobile, today announced a partnership with Eyeblaster, a leading provider of campaign management and agency ad-serving solutions. The partnership integrates Ringleader Digital’s Media Stamp analytics technology into Eyeblaster’s Channel Connect for Mobile. Through the partnership, customers can use Eyeblaster to serve mobile ads to multiple mobile publishers and gain real-time visibility for advertisers and agencies.

Channel Connect for Mobile’s powerful capabilities, coupled with Media Stamp features, provide agencies with enhanced reporting for unique users. Media Stamp identifies mobile devices across multiple sessions, not only solving some of the challenges specific to mobile (creating parity with online), but also providing extra targeting capabilities. Ringleader Digital’s persistent device identification enables advertisers to enhance mobile campaign management by providing frequency capping, acquisition tracking, unique reporting and other capabilities through Eyeblaster’s campaign management for mobile.

“Accountability of mobile campaigns is becoming increasingly important to advertisers,” said Gal Trifon, CEO and co-founder of Eyeblaster. “Eyeblaster’s integration with Ringleader Digital’s Media Stamp provides agencies with unprecedented capabilities that bring reach and frequency into the mobile environment.”

“The lines between online and mobile are blurring, and agencies need to demonstrate the ability to command both mediums intelligently while also providing clients with real-time campaign metrics,” said Bob Walczak, CEO of Ringleader Digital. “The combination of campaign management and enhanced tracking capabilities are appealing to any advertiser using Eyeblaster and Ringleader Digital’s Media Stamp capabilities.”

Ringleader exclusively licenses its RLD platform and solutions to publishers, ad networks, agencies, brands and analytics companies as either a bundled solution or on an à-la-carte basis. The platform is an established technology of scalable, licensable solutions that allows customers to identify, track and target mobile and new media users in real time. Every component of the RLD platform works with existing systems used for ad serving. As a result, mobile and new media users can do everything that is being done in the online world, without costly software investments or interoperability issues. More information on Media Stamp can be found at http://ringleaderdigital.com/our-technology/rld-media-stamp.

For additional information on accurate campaign management for online and mobile, visit www.eyeblaster.com.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

About Ringleader Digital

Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets. Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

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Thursday, August 27, 09

New Study Expects Mobile Marketing to Reach $50B in 5 Years

Mobile marketing industry to reach $50B by 2014: Study
By Jordan Crook
Mobile Marketer

“Brands that get into mobile in the next year will become a catalyst for mass-consumer adoption of mobile marketing and commerce, according to a study by Mind Commerce.”

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Wednesday, August 19, 09

Fierce Mobile Content’s Mike Wehrs Offers Advice to Marketers Considering Mobile

One size doesn’t fit all: A guide to mobile platforms for marketing
By Mike Wehrs
Fierce Mobile Content

“Brands and agencies recognize and agree that the mobile channel is a highly effective way to reach consumers. But the most successful campaigns are built on the understanding that the mobile channel isn’t homogeneous. Instead, savvy brands and marketers know that it’s actually a set of options, each with its own strengths and considerations that must be factored in to ensure a maximally effective campaign.”

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Tuesday, August 11, 09

Mobile Marketers Urged to Diversify Approach

Mobile Marketers Must Look Past The iPhone
By Rita Chang
Silicon Alley Insider via AdAge

“First TechCrunch’s Michael Arrington quit the iPhone, now the FCC is targeting Apple’s App Store. With all the negative press, should marketers question their own love affair with the device and its app platform?

Probably not, considering the numbers: The iPhone platform has 10 times the number of mobile applications of its nearest competitor, and, according to Nielsen, iPhone users are five times more likely than the average mobile subscriber to download an application. And the device’s user experience and built-in goodies such as GPS and a motion-detecting accelerometer make it a great canvas for creativity and utility.”

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Monday, July 20, 09

Netbiscuits and Ringleader Digital optimize ad revenues for mobile websites

Seamless access to popular mobile ad networks enables better targeted mobile advertising

Reston, VA., July 20th, 2009 – Netbiscuits, a leading web software platform for the creation, publication, and monetization of mobile websites, and Ringleader Digital, a leading technology provider for targeted, trackable advertising campaigns announced a partnership today. Netbiscuits will support Ringleader Digital’s RLD Spark Server ad serving platform and RLD Network Manager, which enable Netbiscuits publishers to monetize their site from mobile and online ad networks. In return, Ringleader’s customers can now easily optimize, publish, and deliver web content to all mobile devices, including smart phones like the iPhone and BlackBerrys via the Netbiscuits platform.

With Ringleader Digital’s RLD Spark Server platform, Netbiscuits publishers can monetize their mobile web properties using today’s most popular ad formats, including rich media. With advanced targeting, tracking and reporting capabilities, RLD’s Spark Server is the first carrier-grade, highly scalable third-party mobile and new media ad server. In addition the RLD Network Manager integrates seamlessly with existing ad networks, both mobile and online giving publisher access to the broadest range of advertisers to maximize their revenue.

“The mobile web is changing the way we live, work, and play and the customers of our platform are fully taking advantage of that,” said Ran Farmer, Managing Director of Netbiscuits Inc. “In today’s challenging media economy, Netbiscuits helps partners and customers to grow revenue by providing easy to use tools to create compelling mobile websites and integrating the ad formats that top brand advertisers crave.”

“We are pleased to be working with Netbiscuits as we continue to drive mobile technology innovations by offering the best in class solutions our customers demand,” said Bob Walczak, CEO of Ringleader Digital. “Our partnership will allow customers to extend the identity of their brand and successful campaigns seamlessly from online to mobile.”

About Netbiscuits

Netbiscuits operates the world’s leading B2B web software platform for the creation, operation and monetization of mobile websites. It serves the mobile Internet programs for premium brands like Yahoo, MTV, and eBay, and leading agencies such as Razorfish, Isobar, and Admob. Globally Netbiscuits delivers more than 1 billion mobile page impressions each month. Founded in 2000, the company has 85 employees in the USA, Germany, and Singapore.

Netbiscuits is available as a web-based software service. At www.netbiscuits.com all tools, interfaces and mobile enabling technologies are provided to develop, publish, monitor, and monetize professional mobile web services. By using Netbiscuits, media companies, agencies, retailers, brand owners, developers, and service providers achieve a faster path to profit from their mobile Internet programs.

About Ringleader Digital

Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets. Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City.  For more information please visit www.ringleaderdigital.com.

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Tuesday, July 14, 09

Some Mobile Tips and Best Practices from Econsultancy

Making the most of mobile advertising
By Kevin Gibbons

“More than half of respondents to a recent survey said they find mobile an easy-to-use platform with which to communicate with their favourite brands, and agreed that they would be willing to pass on offers to their family and friends.”

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